Semarang - The Indonesian Association for Research in Entrepreneurship and Business Management (ARIMBI) was present as the main sponsor of ICCMS 2024 to promote business innovation in the digital era.

The conference featured a discussion session led by Dr. Husni Teja Sukmana, S.T., M.Sc., Ph.D., who presented strategies for building competitive advantage through technology. In the discussion, participants were invited to understand how digitalization can change the business landscape and create new opportunities.